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Archive for March, 2008

Educate Yourself

Educate yourself with new strategies to increase your sales. You could take classes, subscribe to e-zines and magazines, read books or e-books, etc. Internet business and technology move at lightning speed. You need to keep up so you don’t get left behind.

End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products. For example, you could say, “Buy one, get one free!” Another example would be, “Buy over $20 worth of products and get 5 free bonuses!”

Make more commissions from the affiliate programs you join by giving your own endorsements for the products. They usually pull more sales than ads. For example, you could say, “This e-book sent chills up my spine! I highly recommend buying it!” Another example, “All I have to say is, ‘Wow! It’s that good!’”

Speed up your Internet access. You can get your online business tasks done faster, which will help you stay ahead of your competition. It can speed up your research, online marketing tools, Internet utilities, software downloads, etc.

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Free Stuff

Use free advertising as much as possible. Test a wide variety of free advertising options like banner and link exchanges, classifieds, newsgroups, ad swaps, joint venturing, viral marketing, web rings, message boards, trading content, etc. Don’t be afraid to try something new.

Build credibility for your business by publishing an e-zine and writing articles. Your customers and prospects will see you as an expert and trust you. You could also submit your articles to other e-zines for republishing and publicity. Just require them to include your resource box at the end of the article.

Answer all your e-mail messages as quickly as possible. Nothing will lose a sale quicker than not responding to a prospect in time. If you don’t, it could anger your customers and they could ask for a refund. You may lose a sale because they want you to answer a question before they order.

Build a professional looking website even if you have a small budget. You could use free graphics, designs, list servers and other tools offered online. Just go to your search engine or web directory of choice and type in “free (what you want)” and you will usually find it.

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Integrity

Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem. For example, you could say, “I personally guarantee you will get over your shyness in 10 days or less or your money back.”

Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence. For example, you could include testimonials, expert endorsements, third party tests or studies, strong guarantees, a list of customers, pictures of customers, etc.

Give your customers free shipping. If you can’t afford that, you can give free shipping to customers who buy over a certain dollar amount to raise profits. You could also charge other businesses for inserting ads in your product package. This will make up for your free shipping losses.

Test your web site regularly for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your business look unprofessional. If your visitors can’t order, navigate to where they want to go or see pictures of your product, they likely won’t revisit or order.

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Grab Interest for your Site

Make it easy for your affiliates to make sales. Give them proven ads to use, make it easy for prospects to order and provide helpful affiliate statistics. Affiliates want high or fair commissions, notification of sales, lifetime income, residual income, a good tracking system and professional training.

Persuade ezine publishers or webmasters to run your ad for free. Just allow them to join your affiliate program and earn commission on the sales. You could also offer them a freebie, such as the product you’re selling for free, an advertisement in your e-zine in return, etc. It also helps to compliment the publishers as well as praising their ezines.

Make your products sell quickly by adding a lot of bonuses. You could get the free bonuses for little or no cost by joint venturing with other businesses. You could go to the “freebies” directories and find things. Then you could ask the legal owner’s permission to use the item as a free bonus for your product.

Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text. For example, red usually signals: stop, anger, excitement, love, sex, fun, etc. Another example, blue usually signals: relaxation, authority, coolness, etc.

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Ads, Customers, Affiliate Tips

Get your sales letters and web site evaluated for free. Visit business discussion boards and ask other participants to evaluate them. Don’t get discouraged if someone gives you a lot of negative feedback about your web site. Most people are only trying to help you. Take the criticism constructively.

Get your sales letters or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials. You will find out any problems with your product before you sell it. You might also discover new uses or selling points for your product too.

Keep your loyal customers happy because they are your future profits. Give them discounts and free gifts as often as possible. If you are thoughtful and loyal to your customers, most of them will be your customers forever. They will make up about 80% of your business and profits.

Clone your advertisements all over the Internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside them. You could also start an affiliate program and pay people commissions to run your ads. You could also give your affiliates viral marketing tools to use like e-books or articles.

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