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Archive for the 'Biz Tips' Category

Draw Traffic To Your Site

Allow other related web sites that don’t have a chat room to link to yours. They’ll get use of a free chat room and you’ll draw extra traffic to your site. Just publish your ad right above the chat room area. Your ad will draw extra exposure from all the other web sites sending traffic to it.

Increase the perceived value of your free things or bonuses by including the retail dollar amount the freebies would normally sell for. For example, you could say, “Bonus 1# Marketing Tips Newsletter (a value of $120).” Another example, “Get 7 Bonuses With A Retail Value Of $345! That more than pays for your purchase!”

Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they’ll want to join the ring. For example, if you were selling products to net marketers, you would want to start an online marketing web ring. You would then draw your target audience.

Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site. For example, you could say, “Read 250 Free Net Marketing Tips So You Can Increase Your Sales! Plus Check Our Wide Selection Of Online Marketing E-books!”

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Take Advantage of Fads

Allow people who do not have time to explore your site to download your web site in e-book format. This will allow them time to view it offline. Just compile it like you would a normal e-book. You could also turn it into a viral marketing tool by allowing people to give it away to others for free.

Use a lot of headlines and sub-headlines on your web site. This will hold people’s attention and keep them at your web site longer. Sometimes people don’t have time to read a whole sales letter. This’ll allow you to sell to people who are skimmers. Plus it will get the reader’s full attention at the same time.

Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site. You could also send off a quick article or press release about it to get free publicity. You could also do this with popular search engine keywords and phrases.

Allow your prospects to choose between a retail or wholesale price. Of course you need to make a profit on the wholesale price. Just charge people a monthly or yearly membership fee to always get your products at wholesale cost. Your business would be like the offline wholesale shopping clubs.

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Educate Yourself

Educate yourself with new strategies to increase your sales. You could take classes, subscribe to e-zines and magazines, read books or e-books, etc. Internet business and technology move at lightning speed. You need to keep up so you don’t get left behind.

End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products. For example, you could say, “Buy one, get one free!” Another example would be, “Buy over $20 worth of products and get 5 free bonuses!”

Make more commissions from the affiliate programs you join by giving your own endorsements for the products. They usually pull more sales than ads. For example, you could say, “This e-book sent chills up my spine! I highly recommend buying it!” Another example, “All I have to say is, ‘Wow! It’s that good!’”

Speed up your Internet access. You can get your online business tasks done faster, which will help you stay ahead of your competition. It can speed up your research, online marketing tools, Internet utilities, software downloads, etc.

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Free Stuff

Use free advertising as much as possible. Test a wide variety of free advertising options like banner and link exchanges, classifieds, newsgroups, ad swaps, joint venturing, viral marketing, web rings, message boards, trading content, etc. Don’t be afraid to try something new.

Build credibility for your business by publishing an e-zine and writing articles. Your customers and prospects will see you as an expert and trust you. You could also submit your articles to other e-zines for republishing and publicity. Just require them to include your resource box at the end of the article.

Answer all your e-mail messages as quickly as possible. Nothing will lose a sale quicker than not responding to a prospect in time. If you don’t, it could anger your customers and they could ask for a refund. You may lose a sale because they want you to answer a question before they order.

Build a professional looking website even if you have a small budget. You could use free graphics, designs, list servers and other tools offered online. Just go to your search engine or web directory of choice and type in “free (what you want)” and you will usually find it.

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Grab Interest for your Site

Make it easy for your affiliates to make sales. Give them proven ads to use, make it easy for prospects to order and provide helpful affiliate statistics. Affiliates want high or fair commissions, notification of sales, lifetime income, residual income, a good tracking system and professional training.

Persuade ezine publishers or webmasters to run your ad for free. Just allow them to join your affiliate program and earn commission on the sales. You could also offer them a freebie, such as the product you’re selling for free, an advertisement in your e-zine in return, etc. It also helps to compliment the publishers as well as praising their ezines.

Make your products sell quickly by adding a lot of bonuses. You could get the free bonuses for little or no cost by joint venturing with other businesses. You could go to the “freebies” directories and find things. Then you could ask the legal owner’s permission to use the item as a free bonus for your product.

Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text. For example, red usually signals: stop, anger, excitement, love, sex, fun, etc. Another example, blue usually signals: relaxation, authority, coolness, etc.

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Ads, Customers, Affiliate Tips

Get your sales letters and web site evaluated for free. Visit business discussion boards and ask other participants to evaluate them. Don’t get discouraged if someone gives you a lot of negative feedback about your web site. Most people are only trying to help you. Take the criticism constructively.

Get your sales letters or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials. You will find out any problems with your product before you sell it. You might also discover new uses or selling points for your product too.

Keep your loyal customers happy because they are your future profits. Give them discounts and free gifts as often as possible. If you are thoughtful and loyal to your customers, most of them will be your customers forever. They will make up about 80% of your business and profits.

Clone your advertisements all over the Internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside them. You could also start an affiliate program and pay people commissions to run your ads. You could also give your affiliates viral marketing tools to use like e-books or articles.

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Make Your Business Fun

Remember the little things about your web pages really count. Include the title of your site at the top right corner, a description about your site, etc. For example, if I visited your web site and didn’t know or understand what it was all about, I would probably leave right away.

Start your own Internet radio station. It could be related to the theme of your web site and you could advertise your products over the station. You could also charge other businesses advertising on your station. You could start a music station or something like a talk radio station.

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Turn your banner ad into a trivia question. Post the question on the banner and tell readers they can win a prize if they answer the question at your site. People love trivia because it makes them feel smart when they get the right answer. The prize is just an extra incentive for them to click on your banner.

Motivate people to buy your product. Tell them positive things. For example, you could say, “You can now reach your goals and change your life if you buy our product.” If you come across positive in your ad copy, they will become positive about reaching their goals using your product.

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More Business Tips

Try out new business opportunities.
You could combine them with your current business. It could add an extra profit stream to your web site. You could join affiliate programs, MLMs, drop ship selling programs, etc. Another idea would be to joint venture with other businesses.

Create an alliance with 3 or 4 web sites.
Include each of your ads or banners on the other web sites. You will all share targeted traffic with each other. For example, you would instantly have 3 web sites selling for you without paying them an Continue Reading »

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Business Tips

Use a “P.S.” at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, “P.S. You can get (product), worth over ($), for the low price of ($)!” Another example, “P.S. I can not guarantee the (No.) bonuses will be here tomorrow!”

You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order ‘right now’. You could also offer a rebate that takes effect instantly. For example, you could say, “Instead of paying $99, you could order now and get an instant rebate of $20 - you only pay $79!”

You could end your ad copy with a free sample or trial of your product. If your ad didn’t attract them to buy, maybe a free sample or trial would. If you were selling an e-book, you could give them a free sample at the end of your ad copy. For example, you could say, “If you’re still not sure about ordering, download a FREE sample chapter!”

Sell a few back-end products that are not related to your main product but are needed by all humans. Every customer that buys from you is human. Think about it - everyone eats, right? For example, you could say, “Free Bonus 1# A Free $30 Dollar Coupon To The Restaurant Of Your Choice!”

Take on as many of your business’ chores as you can handle; outsource what you can’t. Only you can determine how your business operates. You don’t want too many people making all your decisions, but you don’t want to take on so much responsibility that you become a workaholic.

About The Author: Richard Hackworth is a best selling author and personal success coach who can lead you to personal success and financial freedom with the Richard Hackworth Organization affiliate program available exclusively at www.richairepublishing.com . Join today and get Richard’s Free E-course “Seven Steps To Financial Freedom” that is jam packed with tips and techniques for the achieving all your goals in life.

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