Your purpose should be balanced with your desire to achieve true success. Desire means, to long for or to crave.

D – DESPERATE NEED. Desire is something that’s deeply longed for, a desperate need.  There’s a story a young man who came to, Socrates, and said that he wanted to be his pupil. So, Socrates took him down to a lake that was near by and they walked in.  He shoved the young man’s head under the water and he held it there. The boy waited thinking he would pull him back up, but he didn’t. So, he tried to raise his head and the teacher kept his head down in the water. He started struggling and struggling and the teacher finally let him up out of the water gasping and choking for air. The teacher looked at him and said, “When you desire knowledge and understanding as deeply as you desired to get air right now, then you’ll be ready to learn.” 

E – EMPTINESS BEING FILLED.  Psalm 63 says, “O God, thou art my God; early will I seek thee: my soul thirsteth for thee my flesh longeth for thee in a dry and thirsty land, where no water is.” What a great mental picture.  He “thirsts” for God, like in a desert where there is no water, with a deep and passionate thirst. That’s filling emptiness.  When you’re talking about desire, you’re not talking about satisfying surface things. You’re talking about reaching down deep and looking deep inside of you.

S – SENSUAL EXPERIENCE. I’ll bet you didn’t expect that one. The reason I put it this way is because the sexual emotions are some of the most powerful emotions that we have. It’s actually one of the definitions for desire – a passionate, ardent, craving for. So, I put down “sensual experience” so that you could understand what this really should feel like. This desire should stir you up, it should stir in you those kinds of feelings.

I – IDENTIFY WITH IT. It’s got to be something you identify with. It can’t be something that somebody else picked for you. It can’t be something that you should be doing or something that you have to do. It has to be for your reasons. Something that is extremely meaningful to you in your life.

R – REACH NEW HORIZONS WITH IT. This refers to the concept of growth and expansion. We need to have desires that help us grow and expand. We need to have desires that push us to the limit of our skills, abilities and talents. 

E – ENERGIZES YOU EACH TIME YOU THINK ABOUT IT. You have to have something that energizes you each time you think about it. It gives you life. It’s something that when you focus on it, when you put your mind on it and really think about it, it stirs you and gives you energy.   

Biblically when you talk about the word “zeal” (the good kind, not the fanatic kind) you are talking about desire and passion.

Have a prosperous day,

Richard Hackworth

P.S. If you are serious about changing your financial position this year, learn the right way, learn The “Do” of Prosperity with the Richard Hackworth Organization Family of Services by visiting www.richardhackworth.com .

Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers extra convenience without having to contact you. Of course there are some questions you can’t answer by using Frequently Asked Questions. You will get questions that you never thought of, but you can just keep adding them to your list.

Buy advertising space on discussion board web sites. They are usually arranged by subject;  that makes them highly targeted. For example, if you are selling gardening tools, you would want to advertise on gardening, farm, tool and lawn-related discussion boards.

Start a free e-mail newsletter to create your own opt-in list. Create a title that grabs the reader’s attention. Submit it to free e-zine directories on the Internet. Advertise it on your web site. Offer a freebie or other incentive for people to subscribe. Give your readers mostly original and quality content.

About The Author: Richard Hackworth is a best selling author and personal success coach who can lead you to personal success and financial freedom with the Richard Hackworth Organization affiliate program available exclusively at www.richairepublishing.com . Join today and get Richard’s Free E-course “Seven Steps To Financial Freedom” that is jam packed with tips and techniques for achieving all your goals in life.

Increase the perceived value of your free things or bonuses by including the retail dollar amount the freebies would normally sell for. For example, you could say, “Bonus 1# Marketing Tips Newsletter (a value of $120).” Another example, “Get 7 Bonuses With A Retail Value Of $345! That more than pays for your purchase!”

Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they’ll want to join the ring. For example, if you were selling products to net marketers, you would want to start an online marketing web ring. You would then draw your target audience.

Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site. For example, you could say, “Read 250 Free Net Marketing Tips So You Can Increase Your Sales! Plus Check Our Wide Selection Of Online Marketing E-books!”

Use a lot of headlines and sub-headlines on your web site. This will hold people’s attention and keep them at your web site longer. Sometimes people don’t have time to read a whole sales letter. This’ll allow you to sell to people who are skimmers. Plus it will get the reader’s full attention at the same time.

Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site. You could also send off a quick article or press release about it to get free publicity. You could also do this with popular search engine keywords and phrases.

Allow your prospects to choose between a retail or wholesale price. Of course you need to make a profit on the wholesale price. Just charge people a monthly or yearly membership fee to always get your products at wholesale cost. Your business would be like the offline wholesale shopping clubs.

End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products. For example, you could say, “Buy one, get one free!” Another example would be, “Buy over $20 worth of products and get 5 free bonuses!”

Make more commissions from the affiliate programs you join by giving your own endorsements for the products. They usually pull more sales than ads. For example, you could say, “This e-book sent chills up my spine! I highly recommend buying it!” Another example, “All I have to say is, ‘Wow! It’s that good!’”

Speed up your Internet access. You can get your online business tasks done faster, which will help you stay ahead of your competition. It can speed up your research, online marketing tools, Internet utilities, software downloads, etc.

Build credibility for your business by publishing an e-zine and writing articles. Your customers and prospects will see you as an expert and trust you. You could also submit your articles to other e-zines for republishing and publicity. Just require them to include your resource box at the end of the article.

Answer all your e-mail messages as quickly as possible. Nothing will lose a sale quicker than not responding to a prospect in time. If you don’t, it could anger your customers and they could ask for a refund. You may lose a sale because they want you to answer a question before they order.

Build a professional looking website even if you have a small budget. You could use free graphics, designs, list servers and other tools offered online. Just go to your search engine or web directory of choice and type in “free (what you want)” and you will usually find it.

Persuade ezine publishers or webmasters to run your ad for free. Just allow them to join your affiliate program and earn commission on the sales. You could also offer them a freebie, such as the product you’re selling for free, an advertisement in your e-zine in return, etc. It also helps to compliment the publishers as well as praising their ezines.

Make your products sell quickly by adding a lot of bonuses. You could get the free bonuses for little or no cost by joint venturing with other businesses. You could go to the “freebies” directories and find things. Then you could ask the legal owner’s permission to use the item as a free bonus for your product.

Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text. For example, red usually signals: stop, anger, excitement, love, sex, fun, etc. Another example, blue usually signals: relaxation, authority, coolness, etc.

Get your sales letters or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials. You will find out any problems with your product before you sell it. You might also discover new uses or selling points for your product too.

Keep your loyal customers happy because they are your future profits. Give them discounts and free gifts as often as possible. If you are thoughtful and loyal to your customers, most of them will be your customers forever. They will make up about 80% of your business and profits.

Clone your advertisements all over the Internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside them. You could also start an affiliate program and pay people commissions to run your ads. You could also give your affiliates viral marketing tools to use like e-books or articles.

Start your own Internet radio station. It could be related to the theme of your web site and you could advertise your products over the station. You could also charge other businesses advertising on your station. You could start a music station or something like a talk radio station.

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Turn your banner ad into a trivia question. Post the question on the banner and tell readers they can win a prize if they answer the question at your site. People love trivia because it makes them feel smart when they get the right answer. The prize is just an extra incentive for them to click on your banner.

Motivate people to buy your product. Tell them positive things. For example, you could say, “You can now reach your goals and change your life if you buy our product.” If you come across positive in your ad copy, they will become positive about reaching their goals using your product.

Create an alliance with 3 or 4 web sites.
Include each of your ads or banners on the other web sites. You will all share targeted traffic with each other. For example, you would instantly have 3 web sites selling for you without paying them an affiliate income. You would just be giving them ad space on your web site.

Create a free ezine directory.
You’ll attract a lot of traffic from ezine publishers and people who want to subscribe to the ezines. Your listings could include name, subscription instructions, publisher’s name, etc. Of course you could put your own ezine listing at the top of your directory to get extra exposure.

When you offer a freebie from your site, submit it to freebie sites.
They provide target categories which mean targeted traffic. So if you’re submitting software, you could submit it to the “free software” section. Just remember, some freebie sites want you to link to their web site before they will list your freebie submission.

Make your visitors curious about your product
Tell them they need to sign up to get into a password protected site to read the rest of the ad. This will give your product extra perceived value because it is so well guarded. Just like a diamond in a bank vault.