Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem. For example, you could say, “I personally guarantee you will get over your shyness in 10 days or less or your money back.”

Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence. For example, you could include testimonials, expert endorsements, third party tests or studies, strong guarantees, a list of customers, pictures of customers, etc.

Give your customers free shipping. If you can’t afford that, you can give free shipping to customers who buy over a certain dollar amount to raise profits. You could also charge other businesses for inserting ads in your product package. This will make up for your free shipping losses.

Test your web site regularly for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your business look unprofessional. If your visitors can’t order, navigate to where they want to go or see pictures of your product, they likely won’t revisit or order.

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Get your sales letters and web site evaluated for free. Visit business discussion boards and ask other participants to evaluate them. Don’t get discouraged if someone gives you a lot of negative feedback about your web site. Most people are only trying to help you. Take the criticism constructively.

Get your sales letters or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials. You will find out any problems with your product before you sell it. You might also discover new uses or selling points for your product too.

Keep your loyal customers happy because they are your future profits. Give them discounts and free gifts as often as possible. If you are thoughtful and loyal to your customers, most of them will be your customers forever. They will make up about 80% of your business and profits.

Clone your advertisements all over the Internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside them. You could also start an affiliate program and pay people commissions to run your ads. You could also give your affiliates viral marketing tools to use like e-books or articles.

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Remember the little things about your web pages really count. Include the title of your site at the top right corner, a description about your site, etc. For example, if I visited your web site and didn’t know or understand what it was all about, I would probably leave right away.

Start your own Internet radio station. It could be related to the theme of your web site and you could advertise your products over the station. You could also charge other businesses advertising on your station. You could start a music station or something like a talk radio station.

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Turn your banner ad into a trivia question. Post the question on the banner and tell readers they can win a prize if they answer the question at your site. People love trivia because it makes them feel smart when they get the right answer. The prize is just an extra incentive for them to click on your banner.

Motivate people to buy your product. Tell them positive things. For example, you could say, “You can now reach your goals and change your life if you buy our product.” If you come across positive in your ad copy, they will become positive about reaching their goals using your product.

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Try out new business opportunities.
You could combine them with your current business. It could add an extra profit stream to your web site. You could join affiliate programs, MLMs, drop ship selling programs, etc. Another idea would be to joint venture with other businesses.

Create an alliance with 3 or 4 web sites.
Include each of your ads or banners on the other web sites. You will all share targeted traffic with each other. For example, you would instantly have 3 web sites selling for you without paying them an Continue Reading »

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